Competitive advantage from digital transformation calls for organizations to benchmark their investments within their market context, including global region, industry, and other factors. A Deloitte survey of 1,600 global leaders in six countries provides indicators of trends in various regions that may help executives pressure-test their own digital transformation decisions.
Research has shown that organizations that deliver successful digital transformations bring together strategy, technology, and a strong change capability. When an organization’s strategy is tightly aligned with investments in modern technologies such as AI, cloud, cybersecurity, blockchain, or the Internet of Things (IoT), it can see double the market value compared with those that more broadly articulate their digital strategy, according to the research.
This research presents an overview of the impact of generative artificial intelligence across the software development lifecycle. Through interviews, case study analysis, a thorough literature review, and original analysis of proprietary Deloitte survey data, this research proposes strategic actions that product, engineering, and technology leaders can take today.